They say it has the largest 4G coverage in the country, includes “free” WhatsApp, unlimited calls, the internet isn’t cut off after the data cap is reached, and they don’t charge roaming.
I’d like to understand what motivates these companies to create virtual operators… You’d need a lot of trust (or convincing) to get a customer to leave a traditional carrier — much bigger, with many more benefits — to go to an unknown one, pay more, and risk being without signal for over 24 hours (cough Banco Inter cough).
I don’t know either. My belief is that they will achieve some brand consolidation with this service, but I don’t know why they would think it will work out.
Especially since, with the exception of the now-defunct Mais AD, everyone uses TIM’s network. Surf (and third parties) turned the MVNO market into a white-label product market that no one is interested in.
It could be a way to try to build customer loyalty and get them to spend more in the store (a supermarket, in this case).
Just like store credit cards. The customer has to either go to the store or access the store’s website/app to pay the bill, so they’re exposed to the store’s products and buy on impulse.
Wardz_de_souzA
( • 令和 • Ward'z de Souza 🇯🇵🎌🦊🔥 - Risonho e Límpido)
13
Oh my God.
Wardz_de_souzA
( • 令和 • Ward'z de Souza 🇯🇵🎌🦊🔥 - Risonho e Límpido)
14
Unfortunately, this trivialization of MVNOs could scare off companies we really wanted and that would have a chance to offer better services…
Yes, and their plans are similar to the others.
The difference is they don’t offer the data bonus that others do.
For example, for R$30, others offer 3GB of data (2GB plus 1GB bonus), while Rocinha only offers 2GB.
Other than that, all of them seem to offer the same plans.
R$25 for 1.5GB and 60 minutes,
R$30 for 3GB and 100 minutes,
R$40 for 5GB and unlimited minutes, and
R$75 for 15GB and unlimited minutes.
Some offer one or two exclusive plans, like Barbosa, which has a family plan (R$150 for 4 chips with 15GB of data and unlimited minutes), or Correios, which has a R$10 plan that only lasts 7 days.
From what I’ve seen, only Magalu has a unique plan at R$39.90 for 4GB and unlimited minutes.
But the best one is still Fish Fone.
Contact is via a Gmail address or through a Vivo or Claro mobile number.
Wardz_de_souzA
( • 令和 • Ward'z de Souza 🇯🇵🎌🦊🔥 - Risonho e Límpido)
19
I believe there must be some kind of minimum table, since the plans are similar to each other.
The only MVNO that had flexibility in this regard was Porto Seguro Conecta, since it built everything from scratch.
But if everyone can have an MVNO (thanks to Surf for handling the heavy lifting), there must be some profit for both parties…
I don’t even think those MVNOs are a big deal.
There’s even one from a soccer club.
What surprises me more is that this is probably more of a marketing gimmick than anything else, and likely in a short time, this kind of MVNO will disappear due to cost issues. And then the customers will be left high and dry or will be migrated to the carrier that provides the network signal.
I would never risk getting a SIM card from an operator like that.
Even the more established ones like Porto Seguro or Correios, I’d think twice.
